Fueling the finish line: Why runners need animal protein
Join us June 27–29 for the World Without Cows Global Run, a 25,000-mile challenge that raises raise awareness of agriculture’s role in creating a sustainable future
May is National Beef Month in the U.S., and we’re exploring one of the powerful questions posed in our World Without Cows documentary: What would we lose in a world without beef?
The global beef industry isn’t just about what’s on our plates — it supports millions of livelihoods, feeds billions of people, and is at the forefront of environmental innovations shaping the future of sustainable agriculture. By sharing your perspective, you become part of a worldwide dialogue about the true value of cattle — and beef production — in our societies, economies, and food systems.
With a market projected to top $700B by 2033, beef isn’t just food. It’s economic fuel. The beef industry supports millions of jobs and makes up 40% of global agriculture GDP.
From iron and vitamin B-12 to amino acids like tyrosine, beef delivers nutrients that support cognitive development, especially in growing children and expecting mothers.
To help you join the conversation, we’ve created a comprehensive Beef Month Social Toolkit packed with shareable assets ready for your personal social media channels. Here’s how you can get involved:
Our toolkit includes eye-catching visuals, compelling stories, conversation starters and impactful statistics that highlight beef’s importance. These assets are designed to be easily shared across your personal social media platforms.
Choose a few posts from the toolkit that resonate with you and share them on your LinkedIn, Instagram, Facebook, or Twitter/X accounts during May. Whether you’re passionate about beef’s nutritional benefits, its economic impact or cultural significance, there’s content that speaks to every aspect of beef’s importance.
Follow World Without Cows on social media to stay connected with the broader conversation. Visit our website to sign up for updates. Like, comment, and share the content from our official account to amplify our collective message.
View the Beef Month Social Toolkit here for a comprehensive list of social media captions and corresponding visual assets for use in your personal social posting.
Whether you post once a week or engage daily through likes and comments, your participation helps spread awareness about the multifaceted value of beef in our world.
Access the toolkit today, tag @WorldWithoutCows in your posts, and use #BeefMonth to join this important global conversation.
Join us June 27–29 for the World Without Cows Global Run, a 25,000-mile challenge that raises raise awareness of agriculture’s role in creating a sustainable future
Take a world tour of cheese traditions, facts and history — all made possible by cows
What would we lose in a world without milk?
A closer look at what cows contribute to our world
New dietary advice sparks a bigger question: Who gets to decide what’s healthy?
Exploring the power and potential of milk in school systems around the world
As climate change intensifies and the world’s population continues to grow, the pressure on our global food production system mounts. You can play an active role in shaping a more sustainable planet for future generations. Fill out the form below to learn more about how you can partner with us.
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Planet of Plenty® has launched the World Without Cows Global Run, an effort to collectively cover 25,000 miles to raise awareness for the World Without Cows documentary and to support additional science-based storytelling opportunities that highlight agriculture’s vital role in creating a sustainable future.
