25,000 Miles. one bold mission

Let’s circle the globe — together.

Be part of a worldwide challenge to cover 25,000 miles to help share the message of World Without Cows and support Planet of Plenty initiatives that keep the conversation going.

This isn’t a fitness challenge — it’s a movement. Whether you log your miles on city streets, country roads or local trails, every step you take helps us amplify science-led storytelling, advocate for the people who produce our food, and support agricultural education and diversify the conversation about agriculture. Why 25,000 miles?

In World Without Cows, we learn that if you lined up all the cows in India, nose to tail, they would circle the Earth 18 times. Each lap is approximately 25,000 miles — and now, we’re on a mission to complete just one, together.

your impact

With your $75 registration, you'll receive:

Official event apparel (shipped to you)
Access to our live, interactive leaderboard
Connection to a global movement that champions agriculture

How to get involved:

Register and commit: Choose the total miles you’ll cover.
Gear up and go: Lace up solo or team up with friends — put your World Without Cows apparel and hit the road.
Track your triumphs: Log your miles on our live leaderboard and celebrate your success with participants from around the world.
Share the journey: Post your training highlights, finish-line selfies and inspiring to spread the word and promote World Without Cows.

Why we run

Your participation in this event — and any contribution to Planet of Plenty — directly funds our mission to elevate agriculture through science-led storytelling, advocacy and educational initiatives.

Ready to make every mile count?

Watch the Trailer

Official Trailer